Published: April 20, 2025 | By HAUS, Ali Khan Studio Karachi.

Let’s be honest LUXURY in Pakistan usually means one of two things:

1. Gold-on-gold everything with a side of Corinthian columns and a giant sofa no one actually sits on.

2. Overpriced imports that look like they came out of a catalog in 2009.

And yet here you are...

You’ve walked into a hotel like The Edition in NYC or The Standard in London, and felt something shift in your chest.
Or maybe you’ve only seen them online paused mid scroll, zoomed into a travertine console, and saved the lighting detail without even realising.

 This is HAUS.

We’re not here to sell you furniture.
We’re here to sell you a mood.

The kind that makes you exhale when you walk into a room. The kind that feels expensive even if no one knows the brand name. The kind where everything has weight and story and presence.

Not trendy. Not loud.
Just good taste, embodied.

 Who We’re Designing For (Yes, You)

You know that time you moved a vase 2 inches to the left because the balance felt off? Yeah. That.
You get proportion. You speak lighting. You know that quiet is a design decision.

Here’s how we know you’re one of us:

• You don’t want statement pieces. You want sculptural energy

• You’ve screenshot a wall sconce you saw once in Paris

• You say things like “It’s giving mood” and mean it

• You believe objects should hold emotion not just space

If this is speaking to your soul… welcome home. This is your HAUS

Design That Travels

HAUS was born under the umbrella of Ali Khan Studio—a full-scope interior practice rooted in Karachi but shaped by a world of aesthetic references.

Ali Khan, the designer behind the brand, has lived in and drawn from some of the world’s most expressive design cities:

Tokyo

Teaches symmetry, ritual, and the beauty of restraint.

 New York City

Celebrates rawness, bold color, and confident imperfection.

Los Angeles

Shows us that luxury can be quiet soft tones, rounded edges, a lived-in glow.

 Beijing

Is about scale, vision, and the fearless collision of heritage with innovation.

Berlin

Speaks in structure and shadow edgy, sculptural, unapologetically modern.

Beirut

Reminds us that beauty can be romantic and rebellious at once.

Travelling Teaches us annually, through Salone del Mobile, what’s next in design before the rest of the world even catches up.

 São Paulo

Influences us with its bold concrete forms, lush urban modernism, and tropical brutalism design that’s both grounded and wildly expressive.

 Rio de Janeiro

Brings a sun-soaked take on mid-century design organic shapes, playful palettes, and effortless sensuality that still feels timeless.

And then, there’s home:

• Karachi gives us that mix of coastal charm and art deco nostalgia bougainvillea-draped homes, breezy white palettes, contemporary silhouettes. It’s a city that loves sunlight, modernism, and being a little ahead of the curve.

• Lahore is a cultural atlas. A city where art schools have shaped the fabric of the design scene filled with illustrators, architects, and dreamers. Lahore doesn’t follow taste. It creates it.

HAUS was born from Ali Khan Studio, a full-scope interior firm rooted in Karachi but raised on the streets of:

• New York (for confidence, color, and controlled chaos)

• Tokyo (for elegance, silence, and the discipline of restraint)

• Berlin (for structure, tension, and unapologetic edge)

• Beijing (for scale, architecture, and bold cultural contrast)

• Beirut (for softness, rebellion, and romance)

• Dubai & Milan (for what’s next, not just what’s expensive)

• São Paulo influences us with its bold concrete forms, lush urban modernism, and tropical brutalism—design that’s both grounded and wildly expressive.

•  Rio de Janeiro brings a sun-soaked take on mid-century design—organic shapes, playful palettes, and effortless sensuality that still feels timeless.

And, of course, Karachi & Lahore—our wildly vibrant, complicated, design-thirsty cities where we saw the hunger for interiors that mean something.

So… What Is HAUS?

Not a showroom. Not a catalog.
HAUS is a design brand for people who collect experiences and need their spaces to match their inner lives.

We design:

• Velvet armchairs that feel like emotional support

• Brass lamps that glow like secrets

• Coffee tables that hold court like sculpture

• Entire homes that don’t just look rich they feel intentional

Everything is made in Pakistan by generational artisans, but seen through a global lens.

Where You’ll Find Us

Well, you won’t stumble across us in a mall.

• Shop the Collection: haus.com.pk

• Custom Interiors: alikhanstudio.com

• Moodboard Playground: @haus.com.pk

 Final Word?

If you’ve ever looked around your home and thought “This doesn’t feel like me...you’re not wrong.
You’ve just been designing in a world that hasn’t caught up to your taste.

a.k